Live 1 Entertainment LLC is a Las Vegas-based live music production company founded by Ignacio “Iggy” Magana, a producer whose life has been built around one thing: live music. With roots in the Las Vegas entertainment scene and a deep love for classic rock, Iggy built Live 1 as a vehicle to connect legendary music with audiences who still believe rock will never die. The company offers a full suite of live entertainment services, from booking and production to artist coordination, positioning itself as a one-stop shop for bringing live shows to life.
The flagship project is Icons of Classic Rock, a high-energy concert experience featuring actual members and vocalists from some of the most celebrated rock bands of the 70s and 80s, including musicians connected to Journey, Boston, Santana, Survivor, and Quiet Riot. After years of successful touring across Mexico and Latin America, Live 1 Entertainment recently brought the production to U.S. stages for the first time as part of the 2026 “New Beginnings” tour, marking a major milestone for the company and for classic rock fans across the country.
For Iggy, this is more than a business. He is a longtime Las Vegas community figure, a Team Rubicon volunteer, and someone whose personal network runs deep in the world of professional entertainment. Whether it’s producing a tour, booking a show, or getting the right artists on the right stage, Live 1 Entertainment delivers with the passion of someone who has never stopped loving the music.
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